primary and secondary audience research

A typical muse fan would generally have the 'indie' look. The look is usually based on medium length messy hair and formal but stylish clothing. This is usually a suit or a shirt. As you can see, the style is very much based on the band members of alternative rock music groups. I noticed this when studying bands from this genre. As I was studying Muse, I noticed that they have also adopted a similar look which you can see from pictures I have posted previously.

As we have been planning our music video, we have decided on who will form our 'band'. The three people that will make up our Muse are all into different types of rock music themselves therefore all adopting a similar look which is similar to this 'indie' one. We decided they would be suitable as they all play instruments that are suitable for this genre eg. guitar and drums. This would give a more realistic performance. Each person will be wearing their own style of clothing. The fact they are all into this style of music helps us as it is a suitable look for our band.

As well as following the style Muse have, Muse fans also appear to be extremely dedicated as from doing more research I have come across fans that have gone as far as getting Muse tattoos.

Less extreme forms of dedication include artwork of which fans may do, or may take time out to make music videos themselves, acting out muse or just putting photos of muse with their music. Since planning and researching our video, to help with our audience research we actually signed up to the muse forum shown here http://muse.mu/ and posted asking if any fans could send us any videos or artwork. However, at the moment we have been unsucessful as we haven't had any replies. But, just from looking on youtube, their are a large amount of videos made from fans when just typing in 'Muse'.

I noticed that fans tend to be fond of the Muse logo. This of which is very recognisable as they have used it on every single album cover and single.

We also managed to interview someone who is a huge fan of Muse, this of which also helped us with our audience research. Later on I will post this video.