Conventions

After analysing the videos previously, I have come to a conclusion of how alternative rock videos are presented. However, I have realised alternative rock is a complicated genre, and bands classed as this are usually mixed with other genres as you can see in the videos previously. Muse on the other hand have hints of proggressive rock, whereas the other two bands i analysed would be more likely to be classed as pop punk. Dispite this, they are all classed as 'alternative rock' as they all in a way have a similar sort of sound.

Firstly I noticed in all videos that a live performance of the band is used, along with a story line and it continously switches between the two throughout the video. The performance of the band usually matches the sort of song it is, for example there would be a good, energetic performance if the song was more upbeat. The song we are using, 'Time Is Running Out' is a catchy, upbeat song so in our video we have decided to use the convention of shots of a live band with a story line. The performance of the band will be energetic to match the style of the song and will have to include props such as guitars or a drum kit.

The style of the band, which would usually be seen as 'indie' includes the bands wearing suits, that are usually not so formal but tidy. The members of the band usually have messy or styled medium length hair. This gives them a distinctive alternative look. For our music video, me and people in our group already have a few friends that could match this image therefore using them as part of our 'band'.

I noticed that the storyline tends to be very distinctive and follows a certain theme. This would include location, outfits and props. We have already sort of come up with an idea which i will explain later once we get our ideas together. Even so, we will follow all these conventions, which i belive will make our video memorable, such as the other alternative rock videos we have looked at. There is no particular story line that these sort of videos have, but tend to reflect the meaning of the song. Yet with Muse, the meaning of the video always tends to be slightly unclear due to the individual look and sound they take on.

The meaning the song determines not only the story line but reflects the colour scheme and styles used. For a catchy upbeat song, it may show a love story with alot of bright colours and high key lighting and for a more relaxed song shows more dark and mysterious conventions. However, not too over the top.